Pricing
BigSpy pricing
BigSpy pricing runs from a free plan to $499 a month across four tiers. Each tier opens more ad channels — Facebook free, Instagram at $69, TikTok at $159, all 11 at $499 — and more downloads. The free plan is a standing plan, not a trial.
The four tiers, and what actually separates them
Prices and downloads read from the BigSpy home page, channels from the pricing page inside the BigSpy app. The channel column is the real ladder: TikTok, YouTube and Google Ads start at $159, and Pinterest, Yahoo and Unity Ads only at $499.
BigSpy tiers
per month, read 1 November 2026| # | Tier | Price | Ad channels | Downloads and limits |
|---|---|---|---|---|
| 1 | Free | $0 | 20 downloads and 5 searches a day, no card, no expiry date | |
| 2 | Starter | $69 | Facebook, Instagram, AppLovin (limited-time) | 50 downloads a day, unlimited searches |
| 3 | Growth | $159 | Adds TikTok, YouTube, Google Ads, X, Pangle | 300 downloads a day, page analysis |
| 4 | Ultimate | $499 | All 11: adds Pinterest, Yahoo, Unity Ads | 3000 downloads a day |
What the price changes, and what it does not
Two things move with the tier and two stay the same from the free plan to the $499 one, and knowing which is most of the buying decision.
Ad channels open tier by tier
BigSpy claims over 1 billion creatives across 11 ad channels, but the free plan opens Facebook only, Starter adds Instagram and AppLovin, Growth adds TikTok, YouTube, Google Ads, X and Pangle, and only Ultimate adds Pinterest, Yahoo and Unity Ads.
Searches are capped only on the free plan
The free level publishes five searches a day, on Facebook; our own free account was cut off after ten. Every paid tier makes searches unlimited.
No archive depth is published at any price
BigSpy states how many creatives it holds but not how far back they reach, so a retention window cannot be compared against tools that publish one.
No Facebook-only figure is published
Facebook is the one channel on every tier, and BigSpy does not break out how much of the base is Facebook, which matters if Facebook is the only channel you buy.
What each step up buys
Read inside the BigSpy app, because the public pricing page does not load its tiers.
Free access is where BigSpy leads this category. Its free plan is a plan and not a trial — Facebook only, five searches and twenty creative downloads a day, published in advance, with no card and no end date.
Above Starter, the money buys channels. Growth at $159 is where TikTok, YouTube and Google Ads open, with 300 downloads a day and page analysis; Ultimate at $499 adds Pinterest, Yahoo and Unity Ads and 3000 downloads. Scale at $399 gives Growth’s channels to five seats.
Five searches a day is the number to think about before anything else. On the free plan that is the whole published allowance, and on our own free account a quota window appeared after the tenth search of the day. A search means one query against the database, not one result — so a buyer testing three angles and two competitors has spent the day by lunchtime. It is enough to judge whether the coverage suits you, which is what a free plan is for, and not enough to run research on.
The forty e-commerce sites are the part nothing else here matches. BigSpy is the only tool in this category that publishes a store count alongside its social platforms, which makes it the cheapest way to see product and shop material in the same place as the creative. BigSpy counts creatives, not ads, so its billion is not directly comparable with an ad count. Cheaper and different tools are in BigSpy alternatives.
Questions
How much does BigSpy cost a month?
Four public tiers: a free plan at $0, Starter at $69, Growth at $159 and Ultimate at $499 a month; inside the app there is also Scale at $399 for five seats. The $499 ceiling is the highest standard plan published in this category, and every paid tier except Scale is one seat.
Is the BigSpy free plan really free?
Yes, and it is a plan rather than a trial: Facebook only, with five searches and twenty creative downloads a day as published, no card and no expiry date. On our own free account the daily cap hit after ten searches, and advertiser names and domains came back masked with asterisks.
What do BigSpy pricing and features include at $69?
Starter adds Instagram and AppLovin to Facebook, lifts searches to unlimited and allows fifty downloads a day, for one seat. The app marks AppLovin as limited-time access. TikTok is not in it; that starts at $159 on Growth.
Is BigSpy worth $159 or $499 a month?
Growth at $159 is the first BigSpy tier with TikTok, YouTube and Google Ads, plus 300 downloads a day and page analysis; Ultimate at $499 is the only one with Pinterest, Yahoo and Unity Ads, and 3000 downloads. If TikTok is the reason, Spytrend includes it at $79, $80 less than Growth.
Does BigSpy cover Facebook ads specifically?
Yes: Facebook is the one channel open on every BigSpy tier, including the free plan, but BigSpy publishes no separate figure for how many of its creatives are Facebook ones, so you cannot tell from the pricing how deep the Facebook part goes. The free plan is the cheapest way to check that on your own niche.
Can I cancel BigSpy at any time?
The pricing page inside the BigSpy app says the service renews automatically every month or year and that users can cancel at any time in “My Plan”. The same page offers yearly billing marked “20–30% OFF”.