How these prices are read

Each vendor public pages are read directly: pricing pages where they exist, home pages where they do not. A figure is recorded only when the vendor states it itself. The date of reading is printed beside every table, so a reader can check whether the number has moved since.

Roughly half of these vendors serve a pricing page as plain HTML. The rest return an access error, a 404, or an empty shell that only fills once scripts run — and in two cases the price is not on a pricing page at all. Where that happened, the page actually read is named below, so the check can be repeated rather than taken on trust.

Some figures are ours, not the vendor’s, and every page says so where it uses them. The main one is a freshness check: on November 4, 2026 we ran two fixed product searches in the tools we hold accounts on, sorted newest first, and wrote down the newest launch date each one printed. It shows how fresh a tool looked that day, not what it misses.

A second, narrower check measured delay — days from an ad’s launch or post date to the day a tool first saw it — on ads each tool already held for two advertisers. That sample comes from the tool itself, so it shows speed on what a tool has, not what it misses, and we never present it as coverage. Smaller checks, such as one search on BigSpy’s free plan against the Meta Ad Library, are described next to the screenshot that records them.

If a figure here is wrong, the fix is the same as for any figure on this site: the vendor page is read again and the number is updated with a new date. Prices in this category move — a standing discount becomes the real price, a free plan turns into a trial — so the reading date next to a number matters as much as the number.

Prices were last re-read on 13 November 2026, and are re-read once a quarter.